Marla Jean Jeken's profile

GiddyUp Getaway 🐎 Brand Identity Design

ABOUT THE BRAND

GiddyUp Getaway is a horseback experience with a range of enchanted trail rides suited to every ability. Whether you’re looking to take in the scenery at a slow pace, or really let loose and feel the wind in your hair, there really is something out here for everyone. 

BRAND CONCEPT

One of my main priorities was to focus on showcasing the friendly and inviting personality of the brand so that customers could feel comfortable adventuring through the mountain trails on horseback. I personally love how the customized typography adds movement to the logo, as if you are galloping on horseback or exploring mountain trails.

The hand-drawn logomark and bold color palette add so much personality that sets them apart from their competition within the equine industry. I always aim to create an iconic brand look that is also scalable for various print or digital elements.

Services:
Brand identity
Typography & color palette
Brand pattern (Hand-drawn)
GiddyUp Getaway 🐎 Brand Identity Design
Published:

Owner

GiddyUp Getaway 🐎 Brand Identity Design

Published: